Meet Our Founders

Our impeccable cbd + cannabinoid marketplace empowers you to take your well-being into your own hands.

We equip you with not only top-quality products, but also the knowledge of how holistic alternatives can improve your overall health and wellness.

Our Story


We are cannabinoid users, evangelists and educators. In the search for relief of our personal pain and disease, we discovered a complexity of information about CBD + other cannabinoids that at times was frankly, unreliable or even worse, wholly inaccurate. This is where the journey of Tribe began.


After two years of research and education, it became evident that building a community in which we could share transparent information and reliable hemp products was imperative.


As a retired attorney, Reena developed an integrative wellness business in an effort to bring healing to others. Rhonda, in a high stress corporate environment, ventured into the studio in search of balance.

Together they forged not only a friendship but a vision to build a mission-driven company that educates its community on the benefits of this evolving industry.

Reena Kaven
CEO + Certified CBD Coach

Reena is a recovering attorney who returned to the wellness-centered roots of her upbringing. She became a Nationally Certified Massage & Lymphatic Therapist, eventually opening an integrative wellness studio in 2015. After researching and carrying CBD products in her studio and using them herself for anxiety, stress and pain management, Reena realized she wanted to dedicate herself to the education and offering of high-quality CBD and other cannabinoid products.

Rhonda Bly

Rhonda has 25 years of marketing and business development experience and serves the community through her involvement with several, local nonprofits. She struggles with two autoimmune diseases that elevate her joint and muscle pain. As a cancer survivor, she sought alternative treatment methods and found CBD to be very effective in dealing with her day-to-day pain. Rhonda believes sharing her experience with utilizing cannabinoids in everyday life is one way she can help other people in her community.